We live during the digital revolution, technology is progressing rapidly and this progress has empowered creatives. Breaking into the creative industries used to be a difficult proposition, but now with the help of Vidsy freelance creatives have access to the tools and clients, allowing them to create for their bread and butter.
A platform dedicated to supporting freelance content makers from a variety of backgrounds: whether you’re a comedian, filmmaker or animator, then connecting you with brands and clients. Vidsy’s staff provide: feedback, tools and support, helping creators produce the best content for the brief: creating a network and community focused on collaboration and making amazing content.
Vidsy is striving to revolutionise advertising and content creation for mobile devices; going through the showcase, we can see how creators who work with them are using mobile, social media and advertising to create engaging content. The focus of the projects is short form video between 15 and 30 seconds long, these videos are used on Facebook, Snapchat and other social networking sites. To support creators Vidsy have developed a platform which is streamlined and accessible, providing the tools their creators need.
At the heart of Vidsy’s goals is their community and openness, their blog is a hub for creatives to get advice and support; dedicated to creative minds, which mixes advice with comedy. The creative community is central to Vidsy’s aim of being a home for ‘trendsetters and early adopters’. Openness is also central to their approach, stating: “We’re changing the advertising ‘status quo’”. The creative process is ‘data driven’ which enables creators and brands to produce the best content for the brief. Vidsy also publishes case studies on their site, for those interested in working with them; the simplistic layout of the case studies makes them accessible and easy to read.
Vidsy is a startup focused on creativity and community, they aim to empower creators and provide the tools to help creatives make the best of their skills. All the while trying to redefine the advertising industry, by brining together creative people building an “untapped and unlimited supply of ideas”, whilst making fun and informative content for mobile devices